Envision your plan before kicking off a comprehensive brainstorm.
Take time to think through the problem you’re trying to solve. In your brainstorm, generate ideas to solve a wide range of situations, make sure to include time to discuss and vote on proposed solutions, visualize, and align on which ideas you should explore first. Involve your team, and don’t be afraid to shoot for the moon. It's easier to roll back a bold idea than to turn a safe idea into a showstopper.